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About Us

It's a family thang.....

When we say we are a small family business, that is exactly what we mean. It's me, my hubby & our thirteen year old daughter, who obviously is the boss!

I am Michelle, the founder of Sumavi, which is all started a bit of an escape from my 9-5 office job, that I could often be found at my desk doodling pictures of palm trees, clear azure waters & sand between my toes.

Sumavi (Water Blue in Turkish) started as hobby and has now become my full time gig & more recently my husband Tzar's job as well. Together with our daughter Ava (aka stylist, product manager, caterer, the list goes on) we run our biz from our home in the peaceful Noosa Hinterland, which gives us the perfect life/work balance.

More than anything we love giving you, our amazing customers, beautiful, quality, ethically made beach towels & accessories, with good old fashioned customer service.

Thank you for visiting, we hope you stay a while xx


About Us Sumavi Small Business Team Members